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Jobs at TrueSense Marketing

Senior Director of Digital Strategy

Location: Warrendale, PA

Department: TrueSense Marketing - Digital

Type: Full Time

Min. Experience: Experienced

Who are we?

TrueSense Marketing is a full-service direct marketing agency with more than 200 fundraising pros (and growing!) that are committed to building strong donor relationships, enhancing the donor experience, and creating the conditions for greater generosity. Our clients see greater income, with strong donor retention and lower fundraising costs. 

We believe donors are heroes. Their passion and generosity are building a better world. That’s why we live donor-focused, client-inspired fundraising every day.

While analysis and numbers inform what we do, here at TrueSense we believe true success comes from the way we work with others. We operate with integrity, innovation, common sense, and value. We’re about people … about creating relationships, and communicating honestly and powerfully, one-to-one. Because that’s what’s real - and that’s what works.


What do we need?

In light of recent growth, TSM is looking for a Senior Director of Digital Strategy to become an important member of our Digital team.   


What will you do?

As a TrueSense Senior Director of Digital Strategy you will act as a trusted advisor to a variety of nonprofit clients to assess their needs and develop digital strategies for communication, fundraising and membership programs that integrate with their overall marketing strategy. This role requires a passion for and understanding of nonprofits, and a mastery of email, web, social media, search and mobile marketing.  The Senior Director of Digital Strategy leads in the development of our capabilities, the training and mentorship of junior members of the team, and is an intricate part of our ongoing success.

More specifically, the candidate chosen for this role...

  • Drives the daily management of the client’s digital campaigns including frequent interaction with the client and internal account and creative teams to execute each campaign flawlessly.
  • Manages the review, evaluation, and recommended changes to client results and testing schemas for each campaign.
  • Understands and applies user experiences to build customer journeys along paid and owned channels, driving users' actions to meet clients' goals through measurable KPIs.
  • Provides digital content strategy for key accounts, understanding the larger integrated communications strategies in place, and delivering ideas and solutions that enhance reach and effectiveness for websites, campaigns, or social media communities.
  • Analyzes, synthesizes and presents consumer data, market reports and trends to clients.
  • Evaluates new technologies or marketing opportunities as they emerge and takes an active lead on advancing the agencies digital capabilities, emerging digital trends, ideas, and best practices.
  • Analyzes results from primary research to ensure insights are integrated into future work; adapts digital marketing strategies to reflect changes in customer behaviors.
  • Manages expectations and makes persuasive arguments for our recommendations and outlining impact if client overrides our suggestions.
  • Understands how digital strategies, tactics and tracking need to be constructed so that we can effectively monitor, evaluate and present campaign results.

Position Requirements (Knowledge, Skills and Abilities):

  • Appreciation
  • Communication
  • Computer Proficiency (including all Microsoft products: Outlook; Excel; Word; PowerPoint)
  • Congeniality
  • Customer Service
  • Industry Knowledge
  • Innovation
  • Job Specific Programs as Applicable: Convio, Blackbaud.
  • Modeling
  • Personal Development
  • Problem Solving
  • Professionalism
  • Project Management
  • Team Mentality

Education and Experience:

  • Bachelors Degree, preferably in Communications, Nonprofit Management, Digital Media or Marketing.Masters Degree a plus.
  • Minimum 10 years progressive experience with nonprofit online marketing and fundraising programs.
  •  Agency or vendor experience is preferred.

* This position requires working full-time at our Warrendale, PA office.


TrueSense is a growing, moving, evolving agency, and we're always interested in talent. So we want to hear from you! We make work/life balance a priority; provide commensurate compensation and a vibrant, practical, family-conscious work environment.

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