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Jobs at TrueSense Marketing

Digital Strategist

Location: Warrendale, PA

Department: Digital Marketing

Type: Full Time

Min. Experience: Mid Level

The Digital Strategist role is that of a trusted advisor to a variety of nonprofit clients to assess their needs and develop digital strategies for communication, fundraising and membership programs that integrate with their overall marketing strategy. This role requires a passion for and understanding of nonprofits, and a mastery of email, web, social media, search and mobile marketing.  The Digital Strategist leads in the development of our capabilities on assigned client accounts. 

Essential Functions:

  • Drives the daily management of the client’s digital campaigns including frequent interaction with the client and internal account and creative teams to execute each campaign flawlessly.
  • Manages the review, evaluation, and recommended changes to client results and testing schemas for each campaign.
  • Understands and applies user experiences to build customer journeys along paid and owned channels, driving users' actions to meet clients' goals through measurable KPIs.
  • Provides digital content strategy for key accounts, understanding the larger integrated communications strategies in place, and delivering ideas and solutions that enhance reach and effectiveness for websites, campaigns, or social media communities.
  • Analyzes, synthesizes and presents consumer data, market reports and trends to clients.
  • Evaluates new technologies or marketing opportunities as they emerge and takes an active lead on advancing the agencies digital capabilities, emerging digital trends, ideas, and best practices.
  • Analyzes results from primary research to ensure insights are integrated into future work; adapts digital marketing strategies to reflect changes in customer behaviors. 
  • Manages expectations and makes persuasive arguments for our recommendations and outlining impact if client overrides our suggestions.
  • Understands how digital strategies, tactics and tracking need to be constructed so that we can effectively monitor, evaluate and present campaign results.

Education and Experience:

  • Bachelors Degree, preferably in Marketing, or Advertising. 
  • Minimum 3-5 years experience in Digital Marketing.
  • Minimum 1-3 years progressive experience with nonprofit online marketing and fundraising programs. 
  • Experience with Blackbaud/Luminate, Salesforce Marketing Cloud a plus. 
  • Agency or vendor experience is preferred.

NOTE: This is a full time, on-site position based out of our Warrendale, Pennsylvania office; Remote capabilities considered for select candidates.  Local candidates preferred. Relocation assistance is not provided.

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