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Jobs at TrueSense Marketing

Account Director

Location: Warrendale, PA

Department: Client Services

Type: Full Time

Min. Experience: Experienced

As an Account Director with TrueSense Marketing, you lead a team serving major clients - developing direct response multi-channel fundraising strategies, while meeting client objectives, budgets and revenue goals. You are responsible for maintaining and growing existing client relationships and supporting proposal development for prospective new clients.

Ultimately, you own the client – and you own the client’s relationship with the agency.  Therefore each of your responsibilities has an external, client facing element and an internal, team or process oriented element.  Your success is dependent on being able to manage both the external and internal elements.

Essential Functions:

Big Picture Items

  • Own the client.  This means you know the client’s story – their “narrative” at all times.  What’s working – what’s not – what their mood is – what their expectations are – what’s new for them and what their challenges are.  You will be responsible for bringing that narrative to all agency planning sessions for your client.
  • Own the client pro forma budget and growth projections.  Your Senior Director will lead on the development of the annual budget framework and assumptions, as well as direction for growth plans. As Account Director, you will be  responsible for applying that direction in creating individual pro formas and growth projections accurately and within any parameters set by the client.
  • Own the client’s annual strategic plan.  The budget document (above) is the financial expression of the annual plan.  Behind the numbers is the narrative. It provides the rationale as to why we’re making our recommendations as they are.  Your Senior Director will lead on the development of that strategic plan. You will be involved in creating summaries and presentations of the plan in various materials including strategic briefs, PowerPoint presentations and marketing communications calendars.  
  • Own the achievement of projected results. You must manage performance of the fundraising programs we lead for your clients. You are responsible for monitoring reporting and analysis – forming insights and acting on them strategically.
  • Initiate the creation of proposed plans that solve for each client’s individual unique situations. This may be related to results, operational needs, communication levels, internal team functionality or quality concerns.
  • Own the timely execution of all client projects.  This means understanding the internal processes and timelines so that all deliverables are provided to the various departments on time so that the client delivery dates are met.
  • Own your reporting relationships – up, down, and across the agency.  You are responsible for managing “up” to your supervisor(s) to keep them aware of success – and challenges.  You are responsible for communicating and building strong team relationships with your peers and for the junior members of your team.  Teamwork is not just wanted – it is required!  It is how we accomplish what we do.
  • Own the training of junior team members.  You are expected to lead and train your team.  They need to see you in action and be able to learn from you.  This will require frequent meetings and a lot of face time – both structured as well as hallway conversations.  Weekly meetings with team members are strongly recommended.
  • Own the agency budget expectations for your clients.  This means that you are on top of all agency billings and income and changes to the client’s annual plan. 
  • Assist in sales proposals. You’ll at times be involved in gaining insights and recommendations from internal specialists – and assimilating those insights together with the agency’s client service model; pricing framework; and prospective clients’ goals – to form and communicate a proposed client solution for inclusion in proposal.  

Specific Items

While the following list of External and Internal facing responsibilities is not exhaustive it will give you a more concrete sense of what is expected as an Account Director.

  • Conducts discovery with clients to stay up to date on organizational changes and fundraising program goals.
  • Holds internal planning sessions to gain input from agency leaders (including Senior Director) and specialists (such as Creative, Media, Digital, Production) on strategic direction to accomplish growth goals for clients
  • In conjunction with others, develop and present clients’ annual direct response fundraising plans including:
    • Strategic overview
    • Marketing calendar
    • Annual pro forma with budget / performance projections
    • Annual testing plan
    • Segmentation plans
    • Long term growth plan
  • Holds quarterly internal review meetings for each client – previewing upcoming mail and digital campaigns/impacts and considering any changes to plan based on latest results.
  • Holds pre-launch meetings for each impact - affirming direction for creative, data, content, testing and audience.
  • Writes and presents Strategic Briefs to clients for approval if required by client.
  • Monitors results compared to projections and prior year, considering if course correction is needed.
  • Holds periodic update meetings with client (2 – 3 times/year) to review campaign results; donor file analytics; test outcomes; creative concepts; updated projections and proposed recommendations (typically travel required)
  • Supports and manages their client service team members including Account Coordinator and Account Manager – as they execute campaign plans and problem-solve.
  • Stays in frequent communication with key client-side contacts at management and executive level – keeping results and relationship on solid ground.
  • Keeps all involved agency team members updated on performance numbers and the client narrative – so that they feel connected and aware.
  • Knows the competition and their impact on the market, including their strengths and weaknesses with their existing clients.
  • Creates and gives presentations to clients, effectively communicating the story of their results, our strategy and recommendations.
  • Develops an ear for what clients and prospects are seeking in terms of new products, services, and technologies.
  • Establishes a regular pattern of visits to TrueSense corporate office in Warrendale, PA (if working remote). Your plan for this should be submitted and approved by your Senior Director, and will likely one week on site initially.


Education and Experience:

  • Bachelor’s degree required in Business, Marketing or a related field
  • At least 8 years marketing/advertising experience with a focus on leading external clients
  • Highly organized; excellent communication skills with a high focus on building relationships with prospects and clients
  • Experience in non-profit and/or direct response marketing required
  • Strong problem-solving and collaboration skills
  • Team-oriented.  Ability to thrive in an agency setting​​​​​​​
  • Ability to travel as client needs dictate is a requirement
     

This position is based out of our Warrendale, PA office. We will consider remote work capabilities for the right candidate only. The ability to travel to and from the office as needs dictate will be required.  

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